• A common and sensible method would be to use the name or descriptive phrase of your site as the domain name. Like www.writerfind.com is a sensible domain for a site where one can locate writers or www.dictionary.com for an online dictionary. When the purpose of the site is a part of the URL it makes it easy for customers to remember the site and for new browsers to click on it.
  
  
• If the domain name is for an industry then you could think of using a generic name. Select a name that represents one hundred percent the market segment, www.autoinsurance.com would represent to a “T” the auto insurance business.
  
  
• Choose a domain with a .com extension. If that is not available then the alternate should also be another top level domain type like .com.my, .my, .net, or .org.
  
  
• A short domain name is recommended over a long one just for the sake of easy recollection. However a long domain name can contain more key words and this could be a benefit where search engines are concerned. Like company name is "The Best Solution", you may try tbs.com, tbs2u.com, tbs4u.com
  
  
• Research your options carefully. A long name works if it is dead on and meaningful.
  
  
• The golden rules are a domain name should be easy to remember, easy to spell, and easy to pronounce. In other words tongue twisters are out. It must be simple on all counts.
  
  
• Consider all marketing aspects like brand recall. Many profitable enterprises have a domain name that is the brand identity of their business. Examples of successful brands are HotMail, Google, Ebay, and Amazon.

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